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AdGuard Ad Blocker Premium refers to the paid, full-featured version of AdGuard's ad-blocking applications on mobile and desktop, rather than the free browser extension or limited free app. On Android, the free version blocks ads and trackers only in browsers, while Premium unlocks ad blocking in other apps, custom filters, improved tracking protection, and browsing security warnings for suspicious sites. On iOS, AdGuard Premium focuses on Safari content blocking plus DNS-level privacy and security filters, including the ability to use custom DNS providers and block dangerous websites. On desktop, the paid AdGuard app provides system-level filtering across browsers and some other applications, going beyond what a typical browser extension can do. Buyers comparing prices usually choose Premium when they want cross-app and cross-browser protection, finer control over filters, and more advanced privacy tools, especially on mobile devices where ads often appear inside apps. Premium features are typically accessed by purchasing a licence that can cover multiple devices, depending on the plan chosen.
Ad blocking in browsers and, on supported platforms, in other apps (not just the browser).
Enhanced tracking protection that blocks analytics, counters, and other tracking requests.
Browsing security that warns about potentially dangerous or fraudulent websites.
Custom filters and user rules for fine-tuning blocking behaviour.
DNS privacy options on iOS and other platforms, including custom DNS servers and DNS over HTTPS/
Ability to use userscripts and AdGuard Extra to reduce ad reinjection and extend browser functionality.
System-level filtering on desktop and Android, so protection extends beyond a single browser.
Licence-based access that can cover 3 to 9 devices depending on the chosen plan (Personal or Family).
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